User Definition and Profiling

The primary and most important thing you should do is to focus on your target audience and find ways to engage them. Study them keenly and recognize their unique behavior patterns.

No Two Users Are The Same

While each user is unique, customers who use different mobile devices also behave differently. For instance, the younger generation easily adapts to the latest technology, including Android and the iPhone. Business professionals usually tend toward purchasing business phones, tablets and so on

Traffic Research

One effective method to analyze customer behavior would be to study the traffic that visits your mobile Website. The type of visitors here will let you know the kind of devices they use, their needs and requirements and so on.

Customers Surveys.

Another effective method is to conduct customer surveys in order to understand your mobile customers better, so that you could serve them better.